Market Map
Workflow-led view of market structure
Market Map provides a structured view of how markets are organised — including workflows, product categories, vendor landscape, and underlying dynamics — enabling consistent comparison across segments and adjacencies.
When it’s used
Understand how a market is structured end-to-end
Compare segments and adjacent opportunities
Frame strategic questions and areas of focus
What decisions it enables
Prioritise portfolio composition
Identify market entry and adjacency opportunities
Define strategic focus across segments
Role in the product system
Market Map forms the structural foundation within Demystify’s product system — providing a consistent framework for evaluation and decision-making.