Market Monitor
Ongoing market awareness
Market Monitor provides a curated view of relevant market developments across competitors, products, and themes — selected for signal, not volume.
When it’s used
Maintain current market awareness
Track competitor and ecosystem activity
Keep strategic assumptions current
What decisions it enables
Prioritise strategic focus areas
Identify emerging threats and opportunities early
Validate market direction and assumptions
Role in the product system
Market Monitor forms the signal layer within Demystify’s product system — providing the foundation for interpretation and decision-making.