Market Signal

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Thematic analysis of emerging patterns

Market Signal analyses activities across competitors, products, and strategies over time — identifying recurring patterns, convergence of activity, and early indicators of structural change.

When it’s used

  • Identify emerging trends and themes

  • Understand the direction of market evolution

  • Detect early-stage structural change

What decisions it enables

  • Define strategic positioning and direction

  • Identify growth areas and risks

  • Prioritise longer-term focus

Role in the product system

Market Signal extends the interpretation layer within Demystify’s product system — moving from individual events to broader patterns and directional insight.