Market Signal
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Thematic analysis of emerging patterns
Market Signal analyses activities across competitors, products, and strategies over time — identifying recurring patterns, convergence of activity, and early indicators of structural change.
When it’s used
Identify emerging trends and themes
Understand the direction of market evolution
Detect early-stage structural change
What decisions it enables
Define strategic positioning and direction
Identify growth areas and risks
Prioritise longer-term focus
Role in the product system
Market Signal extends the interpretation layer within Demystify’s product system — moving from individual events to broader patterns and directional insight.